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Continuing the quest of Roger De
Clerck, founder of Beaulieu Belgium, Mieke and Carl Bouckaert
established Beaulieu of America in 1978 as the first producer
of polypropylene oriental rugs. As sales grew Carl and Mieke
invested in yarn extrusion in 1981 becoming the first
manufacturer in the carpet and rug industry to produce their
own yarn. Sparked by continued growth, the Bouckaerts
diversified into tufting carpet in 1984, establishing a
factory known today as Beaulieu Commercial in Chatsworth,
Georgia.
In 1987, Beaulieu of America's
extrusion capacity was greatly increased with the addition of
the Bridgeport, Alabama facility. This modern facility gives
Beaulieu the ability to produce nylon polymers and nylon
yarns. In 1990, Beaulieu continued its vertical integration
with the addition of yet another new facility in Bridgeport,
Alabama for the extrusion of polypropylene staple fiber,
polypropylene slit film, and weaving of primary and secondary
backing.
The expansion in yarn extrusion
and polymer capacity is being driven by the growth of the
carpet and rug manufacturing. From the first carpet
manufactured in 1984 to the acquisition of Conquest Carpet
Mills, Interloom, Coronet Industries, Grass More and D&W
Carpets, through the establishment of Murray Fabrics, Beaulieu
of America has rapidly grown into the world's third largest
carpet producer. With the additions of Marglen Industries,
Columbus Carpet Mills, and Peerless Carpet Corporation,
Beaulieu of America has further strengthened its position as
the number three soft floor covering producer in the world.
Beaulieu of America also looks
outside the U.S. borders for growth opportunities. In 1980,
Beaulieu Canada was founded for the manufacturing of woven
rugs. The 1990 purchase of Coronet yielded Coronet Canada,
the second largest manufacturer in Canada. In 1998, Beaulieu
acquired Peerless Carpet Corporation, then the number one
carpet producer in Canada. This acquisition secured Beaulieu
Canada's position as the largest manufacturer of Carpet in
Canada. Overseas production was expanded in 1995 when
Beaulieu acquired an Australian Manufacturer, Sterling Carpet
Mills, creating Beaulieu Australia. Beaulieu Australia
features state-of-the-art extrusion for the production of BCF
polypropylene and nylon fibers following the vertical
integration philosophy of its parent, Beaulieu of America.
In 2002, Beaulieu of America
decided to concentrate strictly on broadloom carpet, and sold
its rugs and hard surfaces divisions. This has allowed
Beaulieu to focus its efforts on manufacturing high-quality,
affordable broadloom carpet.
CORONET

The heart of
our line. Created to bring together a complete cross section
of residential carpet styles. The Home of Great Value, using
Beaulieu's own fiber. Where the action is. Quality, style, and
great innovation at fair prices. Beaulieu and Coronet products
represent the most complete selection of residential carpet
styles; from cut piles to berbers to friezes and loops crafted
of nylon, polypropylene, and P.E.T. polyester yarns. Plus,
don't overlook our must-have commercial products.
(click title for product line)
Carefree
Living ~
Carefree Living™, our new
continuous filament P.E.T. carpet will not pill or fuzz. It's
the P.E.T. with richer, more vibrant colors, the P.E.T. with
the look, feel and quality of nylon at a fraction of its
cost. It's the P.E.T. with nylon warranties. The new P.E.T.
is FiberEssence™, an exclusive Beaulieu fiber. Beaulieu's
Carefree Living™ carpets with FiberEssence™ P.E.T. fiber was
developed to give you a new carpet with built-in extra value.
And value is the ultimate by-word for Carefree Living™. With
its big hand look and feel, this is the carpet that will give
you more for your money. Carefree Living™ is just as its name
implies ... "Carefree Living" from Beaulieu.
Styled for Living ~
Styled for Living™ carpets
are extra luxurious and offer a "big hand" feel and value.
You'll get more carpet, ounce for ounce, in every yard of
Styled for Living™ carpet than any other carpet in the market,
which gives you greater value. Styled for Living™ carpets
carry a PERMASHIELD™ 10 year stain and 10 year wear warranty
plus a 5 year texture retention warranty. Styled for Living™
carpets are inherently resistant to the abrasion that comes
from accumulated soils. Styled for Living™ carpets have an
added resistance to fading, and feature an advanced built-in
static control for increased comfort. Carpets made from Styled
for Living™ polyester fibers are great performers and feel
luxurious. Polyester carpet is the perfect choice for people
who care about the environment yet want the best for their
home and family.
Coronet Classics ~
Classic
styling, beautiful, fashion forward. Create a new look for
your home by creating a new sense of style. Coronet Classics -
our collection of top selling products.
Berber
Fashions ~
An incredible mix
of Berber styles so appropriately named Berber Fashions.
They're fashionable, exciting and will surely provide the
right mix for your home and decor.
Coronet Berbers ~
Our new selection
of Berbers will surely add a new dimension in product
offerings for your home. These are the most requested day in
and day out incredible Berber styles.
Second
Nature ~
Beaulieu's
commitment to saving our precious natural resources is without
equal. We've committed ourselves to reducing plastic waste
going to the landfills by taking discarded plastic drink
bottles and recycling them into beautiful carpets. The Second
Nature styles are fashionable, exciting and will surely
provide the right mix for your home and decor.
Work
& Leisure ~
Work &
Leisure commercial carpets are great for small business
offices and the main street commercial market. Perfectly
coordinated to go from your business office to your home
office. Maintain a consistent working environment by
surrounding yourself with furnishings that are both beautiful
and functional. Work & Leisure commercial carpets clean up
quickly and have all the performance qualities you require for
those very active areas. Work & Leisure commercial carpets
were created using the finest, most durable, and hard wearing
fibers available today. We manufacture Work & Leisure carpets
using a variety of carpet fibers, each fiber having its own
unique features, benefits and warranties. Warranties range
from 3 years to 10 years. Please consult the display card for
complete warranty details.
HOLLYTEX

Great
quality, highly styled, and innovative products recognized by
the industry as a cut above the rest. Exciting and ground
breaking. The Hollytex brand was chosen to be the standard
bearer for our new introductions; Hollytex STAINMASTER Luxury
Collection, the Definition of Elegance for your Home, Ultimate
Performance, the Next Generation of Solution-Dyed Nylon, and
Classic Luxury, Where your Customers will find the Best Brands
in the Industry. Hollytex also features the best Main Street
offering in the industry.
(click title for product line)
Fashion Essentials ~
Fashion
Essentials® carpet is the foundation upon which you can build
the room of your dreams. Great carpet provides the look, feel
and performance for the home reflecting your unique style and
personality. Fashion Essentials® creates a new sense of
comfort, a new sanctuary and refuge where you can relax with
ease amid style and sophistication. Fashion Essentials®
provides the perfect color match for your decor - warm, soft
naturals, cool dreamy hues, and truly elegant shades and
tones. Explore and enjoy the entire selection.
Ultimate Performance ~
Ultimate Performance has
it all, so where do you begin? First, Ultimate Performance is
exactly as it's name implies, the ultimate in performance,
durability, styling and warranty coverage. Ultimate
Performance carpets are made from PermaSoft™ Plus, the new
Solution-Dyed nylon fiber that has a cottony soft feel, and is
styled for comfort, elegance and today's sophisticated
consumer. It's easy to take care of and easy to live with.
Plus, it has advance stain, wear, and texture retention
warranties and a special added feature; Magic Fresh, the
exclusive, self-renewing, odor-destroying carpet treatment.
Magic Fresh is formulated to keep your home feeling fresh.
Ultimate Performance warranties go beyond the industry norm,
we even guarantee that should your carpet ever get stained we
will pay for the carpet. This carpet will give you style,
luxury, and absolute peace of mind.
Luxury Collection ~
The Luxury
Collection™ by Hollytex is considered to the the ultimate
solution in elegant styling for all rooms in your home.
Created to enhance the full rich lifestyle of today's active
family, Luxury Collection™ carpets are engineered for
durability and performance, and are crafted from 100%
STAINMASTER® XtraLife® fiber, which brings a whole new level
of elegance to your home environment. Some carpets are crafted
from STAINMASTER® Tactesse™, the new, soft, carpet yarn that
provides excellent durability plus enhanced comfort underfoot.
Additionally, all the new selections are backed with LuxuryBac™,
a Beaulieu exclusive, the backing that will not damage walls
or baseboards, contains spills for easier and quicker clean
ups, has stronger and less visible seams for perfect installs,
and has a unique ten year no-wrinkle warranty.
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